James Montgomery Flagg made the “I Want You” poster in 1917, during World War I. The United States had just entered the war. They really needed more people for the army. So, they chose James Montgomery Flagg. He was a great artist. They wanted him to make a poster. They wanted the poster to push people’s love for their country. They wanted it to make young guys want to join the army.
Flagg thought of many things for this poster. He remembered his time working as a magazine artist. He remembered making posters for the British in the Boer War. He also thought about his friend Charles E. Chamberlin. Chamberlin was 62. He was also an Army recruiter. Flagg decided Chamberlin could be Uncle Sam in the poster.
What Makes the Poster Special?
The “I Want You” poster is pretty simple. But it’s also very loud. Uncle Sam is right in the middle. He seems serious. He’s pointing at you. This makes you want to do something. The words “I Want You for U.S. Army” are big and easy to see. This makes the poster’s message very clear.
The poster uses red, white, and blue. These are the colors of America. Uncle Sam’s clothes have stars and stripes like the American flag. This makes people think of their country.
The poster does a great job talking to people. When it says “you,” it feels like it’s talking to each person. This makes them feel like they need to help their country.
The Lasting Influence
“I Want You” didn’t take long to get traction. This poster did heaps for World War I recruitment. It hooked Americans with striking art and a compelling call to action. Enlistments rose. The poster went viral, popping up all over the country.
Jump to the present. It isn’t just a poster anymore. “I Want You” has become a beacon of American pride. Ads, election runs, even TV shows have spun off it. Uncle Sam, finger outstretched, now means duty calls. It’s a beckon to serve.
Now, “I Want You” is a museum piece. Also, a nod to the strength of artwork with a message. It shows the nifty trick one picture can pull. That of leaving an imprint on a nation’s mindset.