Do you love Skittles? This yummy candy burst onto the scene during the 1970s. It’s loved by many and we’re going to tell its colorful tale. Ready?
It all started with Mars Limited, a British company. They brought Skittles to life in 1974. Yummy fruity flavors, a hard shell, and a chewy inside were its standout features. Its name? Borrowed from a fun British game, “skittles,” knocking down pins with balls.
Soon, Skittles won hearts in the UK, and jumped the pond to the U.S. Mars Incorporated, the parent company, launched it here in 1979. Vibrant colors, fruity flavours, Skittles were not like other candies. People loved it!
Skittles Morphs Over Time
Skittles evolved as time passed. In 1982, they swapped the hard shell for a softer one. This improved its chew-factor. Better taste, better munch!
1989 saw another change. The “Taste the Rainbow” ad campaign launched. It showed the brand’s effort to offer many flavors and colors. It was a great hit and turned Skittles into a front-runner in the candy world.
In the early days of the 21st century, Skittles kept surprising candy lovers with different flavors and special-edition concoctions. Sour Skittles? Tropical Skittles? They made it all! The brand also stepped into the digital world by reaching out to fans through online mediums and interactive campaigns.
Skittles Now
Today, Skittles enjoys international popularity. It’s famous for its lively flavors, rainbow of colors, and fun marketing. The brand broadened its reach by introducing new versions like Skittles Chewies, Skittles Sours, and Skittles Wild Berry.
But, Skittles isn’t merely a candy – it’s a cultural symbol. It’s starred in films, TV series, and music videos. Its irreplaceable taste and signature packaging have made it instantly loved globally.
Whether you savor them individually or in handfuls, Skittles continues to sweeten people’s lives. So when you grab your next pack, pause to acknowledge the long years of history and creativity that crafted your favorite candy.
