MAC Cosmetics is a top beauty brand, famous worldwide. Interested in its roots? You’re exactly where you need to be! This article covers the intriguing story of MAC Cosmetics and when it started.
In Toronto, Canada, 1984, MAC Cosmetics was born. Co-founders Frank Toskan, a makeup artist, and Frank Angelo, a salon owner, had an idea. They wanted a makeup brand emphasizing diversity, and offering high-quality items to everyone.
Back then, the majority of makeup products targeted a small spectrum of skin tones. Toskan and Angelo realized a brand was needed. One inclusive of all ethnicities, societies, and gender identities. Their aim? To open the door for everyone to use makeup as a means of expressing themselves, no boundaries attached.
Reputation for MAC Cosmetics came fast, thanks to its inclusive approach to beauty. The brand’s moral compass? It’s the understanding that makeup is self-expression, art, uniqueness. MAC Cosmetics works to applaud diversity and offer a stage to try unique styles.
Besides, MAC Cosmetics remained faithful to not inflicting harm. From start till now, the brand’s products have had no animal testing. This won the hearts of animal lovers and ethically-focused consumers.
MAC Cosmetics saw swift progress, winning over the beauty sector. Esteé Lauder Companies, a respected global beauty giant, noticed the brand’s success in 1994. Detecting MAC’s potential, Esteé Lauder obtained the controlling share in the company.
Under Esteé Lauder’s backing, MAC Cosmetics initiated worldwide growth. MAC opened its pioneering overseas store in London in 1996, signaling its entry into the global beauty scene. From there, MAC extended to over a hundred nations with innumerable retail outlets worldwide.
MAC Cosmetics aligns with ingenuity and originality. It has worked with influential figures in fashion, music, and entertainment leading to sought-after product lines.
Be it working with celebrated makeup artists like Viva Glam or joining forces with noted celebrities like Rihanna and Ariana Grande, MAC Cosmetics has continually pushed the envelope, setting trends in the beauty landscape.
Over time, MAC Cosmetics has upheld its foundational values of inclusivity, diversity, and self-expression. MAC continues to motivate and enable people to celebrate their unique qualities through makeup.
MAC Cosmetics has engaged in countless charitable actions. The Viva Glam campaign spearheaded by the brand amassed millions in funds. These funds aid groups pushing forward HIV/AIDS consciousness and research.
MAC Cosmetics came into existence in 1984. It sought to transform the world of beauty and succeeded. Today, it’s known worldwide, praised for its approach inclusive of everyone, pioneering partnerships, and standout product line. With roots in fostering diversity, nurturing creativity, and championing charitable causes, MAC Cosmetics has made a lasting impression on the beauty scene.
RephraseTherefore, when you next swipe on your chosen MAC lipstick or dip into your go-to eyeshadow palette, take a moment to appreciate the remarkable story behind its conception.
